The Hypocritical Customer: Why You Hate Automation as a Buyer—But Still Use It to Sell
July 8, 2025
Fed up with AI-generated junk leads? Learn how even tech giants like Klarna reversed course
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Insights and articles written while navigating the modern world of marketing, business, and life.
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Dead Clicks, Empty Feeds, and the Cost of Automation: Why Human Marketing Still Wins
July 3, 2025
In a digital world flooded with bots and AI-generated content, most clicks don’t lead to
🤖 When AI Chatbots Fail: What the Research Really Says About Sales and Customer Service Automation
June 19, 2025
Many businesses use AI chatbots to save time, but at what cost? For complex sales
Klarna’s AI Reversal: A Wake-Up Call for Customer Experience
June 17, 2025
Klarna touted AI chatbots as a replacement for 700+ support agents—but after customer frustration, they’re
Why B2B Manufacturers Should Stop Chasing Influencer Playbooks—And Start Owning Their Own Message
June 8, 2025
Most B2B manufacturers are told to “do social like influencers”—but for long sales cycles and
When “Automate-Everything” Detonates
May 27, 2025
AI can’t afford to fumble million-dollar relationships. From botched drive-thru orders to lawsuit-worthy hallucinations, big
When “Maximize Conversions” Minimizes Profit: A Cautionary Tale for B2B Marketers
May 26, 2025
When Google’s AI bidding strategy tanked a B2B client’s campaign, we uncovered how “Maximize Conversions”
Smart Forms for Smart Sales: How Long Forms Qualify the Right B2B Leads
May 20, 2025
Long forms are underrated tools for B2B lead quality. Skip the chatbot—ask relevant questions, show
The Hidden World of Scammer Marketing Agencies—and How to Keep Them Out of Your Budget
April 20, 2025
Robocalls, inbox spam, fake AI dashboards—today’s “agencies” have weaponized every channel to sell fear and